The creations of Filippo Uecher, president of Maria Flora, are deeply linked to his city of origin, Biella: a picturesque town at the foot of the Piedmont Alps, rich in culture and founded on the ancient traditions of the textile sector. Mariaflora originates from the priceless legacy handed over to Filippo Uecher by his grandmothers: Maria and Flora, two brave women who have transmitted their art with passion to 3 generations. A family of passionate weavers, proudly devoted to the ideal that has always distinguished Italy: Italian excellence.
The collections are born from the strong creative and professional ability of Filippo Uecher himself, much more than a master in the Art of Weaving: his work echoes not only his passion for textiles, but also his human experience, family traditions, his legacy, his curiosity and his strong tension towards continuous professional growth.
Mariaflora today means extreme quality, luxury and Italian refinement thanks to the creation of indoor and outdoor fabrics, high performance, incredibly soft and sophisticated, meeting current needs with practical and immediate solutions to small everyday problems. Maria Flora fabrics are elegant and full of bright colors, unequaled when it comes to adding a touch of pure elegance to the interiors in the most varied contexts: from the luxury international hotel, to the hut between the mountain peaks, to a modern apartment in the city, creating infallible beauty, to live every moment to the fullest.
In recent years the company has added an extraordinary section dedicated to the outdoor world to its collections of interior fabrics: gardens, terraces, swimming pools, boats … combining elegance, comfort and the highest quality, thanks to six-year guaranteed fabrics, dyed in mass, 100% acrylic, with the structure resistant to water, oils, atmospheric agents, discoloration rays due to the action of UV rays, temperature changes and salt attack. All these fabrics are also anti-mold, anti-stain, easily washable, especially surprisingly soft and with a rich variety of solid colors and patterns available in all shades of color.
The catalog also offers the possibility to select complete products such as cushions, blankets, throws, curtains and covers for beds, sofas and chairs, made with the complete range of Maria Flora fabrics for indoors and outdoors, in natural and acrylic fibers.
