For 20 years now, Moooi has inspired and seduced the world of design with sparkling, innovative, ironic and courageous projects.
The Dutch company was founded in 2001 by Marcel Wanders and Casper Vissers initially to propose the projects of Marcel Wanders himself, who in the 90s made himself known to the famous Dutch collective of designers Droog Design mainly thanks to his knitted chair, Knotted Chair, later edited by Cappellini; Wanders’ designs are often too original for design companies, so this publishing house is founded in order to maintain its independence and creativity intact: Moooi which means “beautiful” in Dutch.
Marcel Wanders’ capricious, unique and provocative style is fully expressed in the Moooi collection. In addition to the creations designed by Marcel himself, Moooi also edits other well-known designers such as Bertjan Pot, Jasper Morrison. Ross Lovegrove, Studio Job… enriching the catalog every year with always surprising pieces.
The company does not hesitate to leave the usual and aesthetic paths of design by editing unusual and courageous creations such as the surprising spider-shaped chandelier, composed of a multitude of technical desk lamps and called Dear Ingo in tribute to the Master of light Ingo Maurer , created by Ron Gilad in 2003 or even the “charred” Smoke wooden armchair from 2002 by Maarten Bass, who later became one of the most acclaimed Dutch designers.
In this way, the Moooi collection easily combines a suspension in pressed white paper by the creative couple Studio Job and a life-size black horse wearing a lamp on its head, a project signed by the Swedish studio Front Design and part of a particularly iconic collection completed from a rabbit_lampada and a pig-table.
Many designers are now called to collaborate with the company, always under the artistic direction of Marcel Wanders, now sought after by all the most important international design companies, from Flos to Baccarat, from Cappellini to Alessi; recent collaborations include those with Jaime Hayon, Nika Zuoanc, Joost van Bleiswijk.
Moooi’s style has not changed since the beginning and has remained exclusive, bold, playful … based on the belief that design is a matter of love, irony and joy. They are timeless objects, which possess the uniqueness and character of antiques combined with the freshness of modern times. This merger leads the brand to focus more and more on the production of iconic and spectacular objects.
With this unique and iconic mix of lighting, furniture and accessories, the company creates interior spaces decorated with a variety of inspiration of models and colors to embrace any type of space, domestic and public, and makes people of different ages, cultures fall in love and personality.
This vision of unexpected home always highlights new ideas with a clever touch of magic. Behind the apparent irony and playfulness there are always intelligent projects, the result of continuous reflections on the way of living and living and its continuous changes.
