Based in the Netherlands and India in Uttar Pradesh, Jupe by Jackie is an internationally renowned fashion brand born from the desire to shed light on the art of hand embroidery in a completely new way, revitalizing a dying craft in industry of today’s fast-paced fashion.
Jupe continues to make his mark as a leading embroidery company in an attempt to let Indian craftsmanship not only live, but thrive.
From 2013 to 2017 the brand collaborated intensely with the famous Japanese avant-garde fashion label Comme des Garçons, to then favor an independent road and its own collection.
Designer Jackie Villevoye founded Jupe in 2010 at the age of 54, after raising her five children; when they left home, Jackie’s permanent enthusiasm for design became even more determined: after studying in depth the art of Indian hand embroidery, Jackie embarked on a journey that led her to organize a team of talented craftsmen of embroidery. A passionate, refined and unique collaboration was born.
Jackie’s Jupe developed in 2019 a new collection of hand-embroidered mohairs and designed a series of 10 splendid plaids and exclusive blankets for the world of home and interior design.
In 2017, Jackie’s Jupe had already taken an exciting first step into the world of design, launching his first interior design collection, labeled Jupe by Jackie Home. With the limited edition 2019 collection, however, the designer takes a further step and definitively enters the Olympus of author and collectible design.
As a counterweight to the mass-produced and printed fabrics, Jackie’s Jupe aims to revive the ancient art of hand embroidery that seemed to have left the interior world. With a modern and subtle embroidery, free of mechanical repetitions, the fabrics become a rare art, allowing interior fabrics to become architectural or poetic objects. Their strong color combinations and balanced proportions add to a room not only functionality, but also an artistic atmosphere, balancing nature and culture and emphasizing the beauty of both worlds.
