Edra has always paid great attention to the research of new materials or reinvent and flexible types, capable of transforming the creative concept in industrial project. The highly specialized manual intervention and refined, Italian genetic inheritance cultivated with intent, characterizes the uniqueness of production. Technologies used come from unlimited horizons, explored without prejudice. High-tech that draws from different industries to complement its input into the design without the need for performance. Great technical complexity, which translates into extreme simplicity of use. Technology to augment the means of expression, advanced design solution, innovazione. L’intervento manual is the irreplaceable human contribution that distinguishes and characterizes the uniqueness of the results. The essential attention to detail is the result of the manual wisdom cultivated from years of experience. intrinsic dexterity that is part of the manufacturing process of each product Edra and ensures the exceptional quality. An evolutionary choice in conceiving seriale.Nuove production relations between body and objects are explored. The concept of comfort is transformed, spreading to new possibilities and adapting to profound changes daily living needs. Previously unattainable levels of comfort are achieved by creating new forms and using different materials.
Edra sofas are universally considered the most comfortable and ergonomically in the world thanks to the skills and inspiration of Francesco Binfarè, one of the most prepared personalities on the subject in the world of design, architect since the 1960s of engineering the best sofas of Italian design . The works of Binfarè, for Edra both designer and technical leader of the team of engineers for the realization, are timeless sofas, where technology, very advanced, but invisible, is at the service of aesthetics: Flap, Standard, Sherazade, On The Rocks, Il Grande Soffice, Absolu, Essential, Pack … are some of the projects that have now become iconic.
A separate discussion in the Edra catalog is reserved for the historic partnership with the Campana brothers, famous Brazilian designers of international design. Their first project for Edra is the famous Favela armchair, handmade in Brazil with wood waste. Every year, for decades, the Campana brothers have created new projects for Edra, always united by the strong creativity and that characteristic ironic note that distinguishes them. Among the best known projects, many now part of the best museum design collections, we can mention: the Cipria sofa, the Sushi, Vermelha, Grinza, Corallo armchairs, the Brasilia containers and tables, the Cabana bed …
Edra’s selection, always in search of new international collaborations, is completed with the projects of Jacopo Foggini, master in the processing of methacrylate, with a collection of flower-shaped armchairs by the Japanese Masanori Umeda, Getsuen and Rose chair and with the armchair Sponge by Peter Traag, made thanks to a very advanced technology.