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Tag: edra

Fratelli campana

Fratelli Campana

Humberto (1953) and Fernando (1961) Campana were born in Brotas, a city 250 kilometers from São Paulo, with an economy based on agriculture, being in a region with abundant natural resources. Until they moved to São Paulo to start their university studies, both brothers lived in the family, the father was an agronomist engineer and the mother an elementary school teacher, in a house without a floor and with a large courtyard surrounded by trees from fruit and streams that flowed to the waterfalls in the Brotas region.

Humberto graduated in law, but as soon as he graduated he officially started pursuing what had been his main interest since he was a child: the infinite possibilities of artisan art. In the eighties he opened a small studio of handicraft products.

Graduated in architecture, Fernando was interested in the search for alternative methods in the production of design, becoming passionate about Le Corbusier and the communicative power and linear synthesis of Oscar Niemeyer as well as for the creation of small-scale objects. After graduating, he collaborated in the 17th edition of the Biennale of Art in São Paulo., Until at the end of 1983, Humberto asked him to help him with the delivery of a large order. Since then, they have become among the most celebrated figures in contemporary design.

They are recognized for their contributions to the unconventional reading of new objects together with an effective contribution for a change in daily life. The first Campana exhibition was staged in 1989 at the Nucleon Galery in São Paulo; the iron chairs collection has been called ‘Desconfortáveis’, a rich selection of unique pieces that speak of an artistic aspect, the error and the poetry present in the unease.

From the 90s onwards they brought their eclectic and unique, very recognizable trait around the world, always starting from their roots, the traditions of their country and local crafts. They went to the favelas to discover the seemingly casual techniques of architectural layering and ventured into the Amazon jungle to create objects with kaleidiscopic colors with the most diverse materials: resins, recycled leathers, branches and natural fibers. Among their multiple successes, created by Studio Campana or, in a limited edition, by the Italian Edra, we can mention: the Favela armchair, the Corallo sofa, the Anemome and Sushi armchairs, the Brasilia table …

In 2009, ten years after the exhibition that launched them, the Campana Brothers were chosen by the Vitra Design Museum, in Germany, to celebrate the ten years since its foundation. Humberto and Fernando Campana were awarded the Special Prize at the Museu da Casa Brasileira in 2001, and appointed Designer of the Year by Design Miami in 2008.

Edra, moderna tecnologia e tradizione artistica

Edra

Edra has always paid great attention to the research of new materials or reinvent and flexible types, capable of transforming the creative concept in industrial project. The highly specialized manual intervention and refined, Italian genetic inheritance cultivated with intent, characterizes the uniqueness of production. Technologies used come from unlimited horizons, explored without prejudice. High-tech that draws from different industries to complement its input into the design without the need for performance. Great technical complexity, which translates into extreme simplicity of use. Technology to augment the means of expression, advanced design solution, innovazione. L’intervento manual is the irreplaceable human contribution that distinguishes and characterizes the uniqueness of the results. The essential attention to detail is the result of the manual wisdom cultivated from years of experience. intrinsic dexterity that is part of the manufacturing process of each product Edra and ensures the exceptional quality. An evolutionary choice in conceiving seriale.Nuove production relations between body and objects are explored. The concept of comfort is transformed, spreading to new possibilities and adapting to profound changes daily living needs. Previously unattainable levels of comfort are achieved by creating new forms and using different materials.

Edra sofas are universally considered the most comfortable and ergonomically in the world thanks to the skills and inspiration of Francesco Binfarè, one of the most prepared personalities on the subject in the world of design, architect since the 1960s of engineering the best sofas of Italian design . The works of Binfarè, for Edra both designer and technical leader of the team of engineers for the realization, are timeless sofas, where technology, very advanced, but invisible, is at the service of aesthetics: Flap, Standard, Sherazade, On The Rocks, Il Grande Soffice, Absolu, Essential, Pack … are some of the projects that have now become iconic.
A separate discussion in the Edra catalog is reserved for the historic partnership with the Campana brothers, famous Brazilian designers of international design. Their first project for Edra is the famous Favela armchair, handmade in Brazil with wood waste. Every year, for decades, the Campana brothers have created new projects for Edra, always united by the strong creativity and that characteristic ironic note that distinguishes them. Among the best known projects, many now part of the best museum design collections, we can mention: the Cipria sofa, the Sushi, Vermelha, Grinza, Corallo armchairs, the Brasilia containers and tables, the Cabana bed …
Edra’s selection, always in search of new international collaborations, is completed with the projects of Jacopo Foggini, master in the processing of methacrylate, with a collection of flower-shaped armchairs by the Japanese Masanori Umeda, Getsuen and Rose chair and with the armchair Sponge by Peter Traag, made thanks to a very advanced technology.

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