For fifty years Flos has created objects of light and ignites generations of dreams, it was born in 1962 in Merano by the will of Dino Gavina, genius of Italian design and great discoverer of talents.
For Flos, light is the material with which to express new ideas and illuminate unexplored emotions.
The company philosophy can be summarized in these passages: “We write the future, reading our past and expressing today, in a continuity of concrete challenges and bold choices that have shaped our image and identity. Our history has taught us to keep the fire of provocation alive with the search for new poetics of functionality ”
Following instinct has always allowed Flos to create products that become icons, invent types and set new archetypes.
The design paths are many: to identify with the masters of design, such as the Castiglioni or Gino Sarfatti brothers, who sign some of the most famous design lamps in the world such as Arco, Taccia, Toio …, but also to continuously discover new talents. In fact, all the most interesting personalities in the world of design collaborate or have collaborated with Flos: from Philippe Starck to Marcel Wanders, from Jasper Morrison to the Bouroullec brothers, from Michael Anastasiades to Nendo to name just a few. The strengths of the brand, which always place it at the forefront, are manifold, among them, a rare element for a contemporary design company: having great technical and technological authority and being part of mass culture.
Experimentation has allowed Flos to adopt revolutionary materials, such as in the past the cocoon, with which it developed the first lamps of the Castiglioni brothers, and more advanced technological solutions, represented today by OLED and sustainable materials.
Precisely for these reasons, inventing new languages ??around light means for the company to indicate new aesthetics and freedom of life, never forgetting, in the lamps of yesterday and today, to take seriously game and irony.
On the fine line that divides and unites art from design, artisanal production from industrial production, the limited series from the large-scale one, the individual’s thought from the collective one: This is where Flos is and it is there that we can find it. The Flos catalog is divided into different sectors to satisfy all the needs regarding light: a decorative part, including home lamps designed by the most famous designers, a technical part, for high-definition lighting systems for public spaces, and finally a part dedicated outside to illuminate, according to the same aesthetic and technical characteristics, terraces, gardens, swimming pools, streets, squares …
Fritz Hansen
Fritz Hansen was founded in 1872 by the visionary carpenter of the same name and has since become a natural part of the history of both Danish and international design and an exclusive and sought after design brand
The history of Fritz Hansen is characterized by wonderful craftsmanship, a unique design and an innate sense of high quality. Architects and furniture designers from all over the world have regularly contributed to the collection with beautifully shaped and functional furnishings, through the use of innovative techniques and new materials. Arne Jacobsen, Poul Kjærholm, Piet Hein, Vico Magistretti, Burkhard Vogtherr, Piero Lissoni, Kasper Salto and Morten Voss … the list of designers is long and the list of furniture with great international fame is even more.
Fritz Hansen’s iconic classic collection includes a large part of the most famous furniture by Danish architects and designers, including the Egg, Swan and Serie 7 chairs by Arne Jacobsen and the PK22 chair and the PK80 sofa by Poul Kjaerholm. The contemporary collection, second soul of the catalog, presents instead furnishings and accessories of some of the most stimulating and internationally recognized contemporary designers, including Jaime Hayon, Piero Lissoni, Kasper Salto and Cecilia Manz. Common to the two collections is a sculptural artistic expression that confuses the lines between design and art and combines function and form in unprecedented ways, giving each work a significant presence and purpose.
The corporate design philosophy reflects its history and inspires the creation of new, simple, sculptural, original and timeless furniture. Fritz Hansen’s design is visionary and makes the most of noble materials; every detail is carefully studied, the process is complete and impeccable and the final glance is unique and immediately recognizable. The general style is international and elegant: each piece of furniture is sophisticated in its own way, has a strong identity and the ability to discreetly illuminate any type of space.
Today as in 1872, Fritz Hansen’s work is guided by the philosophy that a single piece of furniture can beautify an entire room or building and simultaneously increase the well-being of the people who inhabit these spaces. With a strong international presence and an ever-expanding collection of iconic designs, Fritz Hansen continues his journey in creating elegant and discreet furnishing elements, which do not compromise comfort, and in strengthening his position in the global design elite , discreet luxury and contemporary living.
Knoll
In 1938 Hans Knoll, German emigrated to the U.S. due to racial laws, she opened a small laboratory for the creation of furnishings to create modern interiors and in 1943 she married Florence Schust, architect and designer graduated from the Cranbrook Academy of Art in Bloomfield Hills in Michigan and with her enlarged the company, which in 1946 it became Knoll Associates, and then finally changed into 1951 into Knoll International, a name still in force.
The two spouses immediately call Florence Knoll’s classmates to design for the company such as Eero Saarinen, son of the director of the school, the Finnish architect Eliel Saarinen, and Harry Bertoia, at the registry office Arieto Bertola sculptor and designer of origins Italian. Everyone involved within the Knoll embraces the creative genius of the Bauhaus and the Cranbrook Academy of Art, which was then an American interpretation of the Bauhaus school itself, to create new types of furniture and environments for everyday life, for home and work. Craftsmanship combined with technology through the use of design fixes their point of view and shapes the values that still live within the company today.
In 1957 Eero Saarinen designs what is still the most successful product of Knoll today, or the Tulip series, made up of chairs, tables and small tables with continuity between the shell and the base, convinced that “the lower parts of the tables and chairs create an intricate and irritating confusion … wanting to end the chaos of the legs; wanting to make a chair a unit again. ” The Tulip table, better known by the name of Saarinen, is still today the best-selling, most imitated and most desired table by design enthusiasts in its variants with the top in white or black laminate, or in marble in multiple colors.
Harry Bertoia instead creates a collection of chairs for the Knoll, inspired by those of the Eames couple, where the theme of discontinuity returns: a steel rod easel support holds a steel rod mesh body of various shapes. The Bertoia collection turns out to be a true masterpiece, a meeting point between design and art: a light and transparent chair, where the air, which passes through the metal mesh, becomes the true protagonist of the project.
Since the early years, Knoll has distinguished itself from the other famous American furniture design company, Herman Miller, for the choice of an extremely rigorous and rationalist design and for the courageous re-presentation on the market of some historic furnishings such as those designed by the Maestro. Mies Van Der Rohe: the Barcelon collection, which still remains one of the best-known design icons today.
Following the premature death of Hans Knoll in 1955, his wife Florence took over the reins of the company, preferring then to leave the presidency in 1960 to fill the position of artistic director of the design department; throughout his long life his motto will be “Good Design is Good Business”. Florence Knoll designs some very elegant furnishings for her company, which are useful for furnishing public and private spaces, among the most important in America, for illustrious private customers or public companies. Among them we can remember the Florence Knoll sofa with rigorous shapes, on a chromed steel structure, the tables with elementary and refined shapes with marble or glass tops and the containers, later many imitated, in natural or lacquered wood on a steel base polished chrome.
In more recent years, Knoll has made use of the collaboration of the best contemporary international designers such as Frank O. Ghery, Piero Lissoni, Barber Osgerby.